Live Review: Colbie Caillat at the Fillmore, 09/15/07

Live Review: Colbie Caillat at the Fillmore, 09/15/07

MySpace phenom Colbie Caillat sells out the Fillmore: Aidin Vaziri | MySpace has proven itself a great place to meet perverts and catch up with people you hated in high school, but its value as a music-marketing tool remains largely up in the air. Yes, Lily Allen and the Arctic Monkeys supposedly sprang to life thanks to the behemoth social-networking site, but the fact that 98 percent of the people reading this right now just saw those names for the first time kind of negates their success. Colbie Caillat may prove to be an exception. The 22-year-old Malibu native was working at a tanning salon last year when a friend helped her post a couple songs, including "Bubbly" and "Tailor Made," on her MySpace page, where she quickly racked up more than 10 million plays and acquired nearly 200,000 new friends. In July, Caillat's first full-length album, "Coco" (Universal), was released on an old-fashioned record label, making a Top 5 premiere on the Billboard charts. Even when she bravely threw out "Bubbly" before the encore and then struggled to fill the hourlong set with what sounded like a bloodless cover of Bob Marley's "One Drop" ("This song has an island beat, reggae feel to it," she said), they loudly cheered her on just as they would any other friend in their Top 8. Continue reading.