Sunday, February 18, 2007

Pop Quiz: OK Go


Aidin Vaziri | OK Go was just another flailing Chicago power-pop band until a homemade video for its track "Here It Goes Again" appeared on YouTube. The one-shot promo from its second album, "Oh No," features the foursome performing an awesome workout routine across eight moving treadmills and, like its similarly synchronized video for "A Million Ways," which was filmed in lead singer Damian Kulash's backyard, became one of the most downloaded clips in Internet history, with more than 10 million views.

Damian Kulash of OK Go
Q: So do you think you're going to have to haul around eight treadmills with you for the rest of your life?
A: No. The treadmills don't travel. There's no way we could ever do that onstage in the state of sobriety that is required.
Q: But the treadmills are almost more famous than the band.
A: I promise we will entertain. There are just certain things you just can't repeat. For one thing, they're prohibitively huge. It would take two trucks to carry those f -- around.
Q: Aren't you worried people are going to demand refunds when they see it's just the band?
A: I don't know. It was a moment in time we don't want to tarnish by repeating too often.
Q: You can just be honest and say you were too cheap to keep paying the rental fee.
A: Well, we did have to give them back. But at this point it's just crossing one line too many. Then we'd have to get Cirque du Soleil to come on tour with us, you know?
Q: Did treadmill sales go through the roof after your video?
A: I don't know. As much as I would like to believe we have a huge impact on the world, it would kind of surprise me if anyone would go out and buy eight treadmills. That's a pretty stupid impulse buy.
Q: I have eight sitting right here.
A: Do you? Did you learn the routine all by your lonesome?
Q: Yes, and I have the broken arms to prove it.